I thought it pertinent to look at all the years previous winners to really track the kind of work that Penguin likes. I must admit that I like some more than others, there can be a frustrating simplicity covered up by using bright colours at times but I guess that’s something I need to learn myself. Something I notice is an interplay between the back and front, the really effective ones at least, such as “one flew over the cuckoo’s nest” which is subtle and very pretty. However that may not work for a children’s cover but it shows a strong concept. Colour is definitely a big thing aswell, for someone who normally works in black and white this is something I really need to take note of.

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